Rebranding project developed for Métrica Resiliente, a construction company aiming to reposition itself in the market with a more serious, solid, and professional image. Through a strategic and cohesive visual identity, the new branding reinforces the company’s core values of trust, quality, and innovation, conveying them clearly across all communications. The logo was redesigned using geometric shapes that evoke stability and construction, incorporating the brand’s initials and suggesting architectural elements such as houses or buildings.

In addition to the development of the visual concept and logo design, several applied materials were created to ensure consistency across different customer touchpoints. These included stationery (letterhead, envelope, and business card), uniforms (polo shirts for different usage contexts), and vehicle vinyl graphics.